In the following sections a set of ideas are introduced that can explain the Swedish success, drawing primarily on material that has thus far only been available in Swedish. Swedish pop is also, from this perspective, often considered to be unabashedly commercial.
Inmusic exports were valued at 7. Eventually, the arrival of MTV had a signi? But this is true for approximately half of Europe, so subtitling is not a perfect explanation for pro? The question is whether the transnational ownership of the industry has been positive or negative.
And inthe indie band The Cardigans engaged in what had become a Swedish national sport — occupying the top spot on the US singles chart — with the charming hit Lovefool.
Forss detects a modest positive impact on the domestic market for artists that have received recording grants, but no discernible impact on exports.
Scandinavian Review, 88 3: On the other hand, Swedish artists, and the Swedish music industry in general, also had some learning to do, both in terms of developing commercially viable music and being able to market that music globally.
Likewise, the band never truly conquered the US market. Public support for live scenes, rehearsal space, studios, and public music education is important, but when such support declines, can the talent develop as it has in the past?
Most importantly, it enables an understanding of the nuances of British and American English, both in their standard form as well as contemporary idioms and slang. In Popular Music Research: The oft-repeated story see, for example, Burnette of how Roxette scored its? Swedish hard rock, especially within speci?
According to this research, the Swedish cluster consists of specialized input production companies and songwritersstrategic services publishing and video productionand supporting institutions music education and industry organizations.
An Examination of an Alternative Rock Hearth. Respekt for rotter — musik och kulturfore?Beyond ABBA: The Globalization of Swedish Popular Music Beyond ABBA: The Globalization of Swedish Popular Music Johansson, Ola Introduction In the minds of most Americans, music from Sweden is synonymous with the s mega band ABBA.
Careful observers of popular music know, however, that more recently Swedish artists have achieved both artistic acclaim and commercial. Author Information. Ola Johansson is an associate professor of geography at the University of Pittsburgh-Johnstown.
A native of Sweden, his research interests include urban geography, urban governance and policy, and music geography. Essays & Papers The Globalization of Swedish Popular Music - Paper Example The Globalization of Swedish Popular Music Beyond ABBA: The Globalization of Swedish Popular Music by Ola Johansson Introduction In the minds of most Americans, music from Sweden is synonymous with the s mega band ABBA - The Globalization of Swedish Popular Music introduction.
At the Stockholm premiere of the film Mamma Mia, all four ABBA members appeared in public together for the first time in decades. From left in the picture, the ABBAs are the first, fifth, sixth, and. Beyond ABBA: The Globalization of Swedish Popular Music.
Authors. Ola Johansson. Ola Johansson is an associate professor of geography at the University of Pittsburgh-Johnstown. A native of Sweden, his research interests include urban geography, urban governance and policy, and music geography. During he was a guest scholar at Linnaeus.
This is a topic we shall have cause to return to but first I would like to discuss the transnational music companies and their European strategies. Then I shall examine recent developments and changes in the Swedish market-place before returning to a concluding look .Download