Relationships are the name of the game. It should tap into their emotions and motivate them to take action. He had to make everything from scratch, which was difficult and time consuming.
That approach often comes across as stiff and insincere. Update Regularly Your About Us page should be a work in progress.
Can you see how mentioning corporate missions like these will help visitors to know your company and want to do business with you? However, it still provides enough guidance for browsing the website and even contributing. Contain social proof, testimonials, and some personal information that viewers can relate to such as education, family, etc.
Try to get rid of jargon on your "About Us" page whenever possible. If you can, quantify those benefits. By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few.
Even vulnerability can be seen as a positive virtue and therefore could be incorporated into your About Us page.
And it makes for compelling reading! It will help organize the copy and also make it scannable, which is how many people read online.
Your visitors will appreciate your honesty. Their certificate for ecologic distinction attests to their commitment to environmental best practices. With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher.
Also consider employing numbers or bullets. If your water heater will save on energy costs and will also last longer than its nearest competitor, bolster your claims with specifics.
Ask them what they think your business does and why its successful. And considering that your About Us page is where the world clicks to learn about your company and the services you offer, which can mean the potential loss or gain of a customer, it deserves a little more consideration and a lot more respect.
Get personal by including pictures of yourself, your real staff no stock photosthe outside of your establishment, the office dog, etc. You might be pleasantly surprised at how many new subscribers you get!
Because their page takes parallax scrolling to the next level. Another client owned a construction company. Scroll down to discover his preferred action items. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text.
Do you want more subscribers? Another client is a commercial construction company.
LessFilms is a video production company based in Florida with clients and team members all over the world. It is no wonder that the pronoun we is prevalent throughout their page. Show the human side of your business. Why should a potential customer trust you with their business?
They can be pictures taken in your work environment doing what you love. Pick a story that you think captures the essence of your business and what it represents and then use your About Us page to tell it to your customers.
The owner of a U. Your About Us page takes the place of an in-person meeting. If you think it makes you sound super smart on your "About Us" page, think again. In the ensuing weeks he began researching crystal figurines and jewelry and soon found several high-quality crystal manufacturers, one of which was right in his own state of Pennsylvania.
For small or new companies, this is especially important, because consumers are just becoming familiar with their business. This speaks volumes to the value honesty and humbleness can play to your customers. Introducing the founders by name and featuring the photos of them on the "About Us" page drives home the point that Nathan and Katie are -- as they so astutely put it -- "two individuals with a passion for creativity -- creativity makes us happy.
Some have long pink hair, others a bushy beard or big glasses.The main purpose of your About Us page is to give visitors a glimpse into the identity of either a person or business. As users discover your brand, they need to. Apply Inc. US; Apply Inc. Europe and that can ultimately drive business and increase sales.
Avoid writing a soliloquy (too much text is a turnoff) and focus on connecting with your. How to Write a Killer “About Us” Page Your About Us page is a good place to include your email sign-up form.
After your visitors have read all about you, let’s hope they like you and want to keep hearing from you. Don’t be afraid to show your personality on your About Us page.
For the right business, even a little humor could be. Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.
You think you know what you want to say, but then you get to that.Download